Jacksons Partners with BSU Basketball Players for NIL Collaboration
Jacksons Food Stores has entered a Name, Image, and Likeness (NIL) partnership with Boise State University (BSU) basketball players Tyson Degenhart, O’mar Stanley, and Andrew Meadow.
“We’re thrilled to team up with these talented young athletes as we look forward to a fantastic Bronco Basketball season,” said Cory Jackson, president of Jacksons Food Stores. “It’s a true honor to support these individuals who make such a positive impact on their team and community.”
As part of the partnership, Jacksons will feature the athletes in social media posts, on their website, within the Let’s Go Rewards app, and on billboards. Fans will also see sponsored content showcasing Degenhart, Stanley, and Meadow’s involvement with Jacksons across their personal social media accounts.
“Jacksons is the go-to place for all your game day needs,” said Stanley. “I’m excited to partner with them for this season.”
“I’m proud to partner with such a well-respected local business,” said Degenhart. “It’s going to be an exciting season ahead.”
This January and February, Jacksons will run a special game day promotion for Bronco Men’s Basketball fans. If the Broncos score 70 or more points in a game, fans can enjoy a $2 bundle—featuring a hot dog and any size fountain drink—plus a free banana, available for two days after each game through the Let’s Go Rewards app.
Earlier this year, Jacksons also announced an NIL partnership with BSU football players Ahmed Hassanein and Jambres Dubar.
